Videos Are Ruling Digital Marketing Strategy

Videos have become incessantly popular tools of trades among digital marketers. Today your competition is probably using videos in newsletters, emails, landing pages, social media and via recorded webinars to build a long-lasting relationship with customers.digital marketing

After all, videos are interactive, can be made quirky and impress web audience like no other. This is why videos should be an integral part of your digital marketing policy.

In fact, why not see for yourself why videos are ruling the digital world with ease?

Research by HubSpot states on average, businesses publishes 18 videos per month and high-quality video content bolsters conversion like no other.

  1. Videos are Vital for SEO

Research by HubSpot state that a business poll suggested 65% of customers visit a marketer’s website once they find a captivating video.

For example, a good teaser of the latest smartphone before its release can steer potential customers to visit the website to know more. This video made should be of high quality with proper integrated keywords and content.

Then only will it gain more clicks and traffic making your website rank high? In fact, as per your digital marketing game, invest in tools like Google’s Video Intelligence API to find trending keywords for videos.

This will help your video content reach the targeted customers with ease. Moving on, the trick to better video SEO is:

  • Short engaging videos with good graphics and quirk.
  • Optimize videos properly (invest in a good digital marketing company)
  • Create top-notch quality thumbnails.
  • Don’t forget to transcribe your video script.

digital marketing company

  1. Videos Prevent Bounce Rate

Bounce rate happens when a visitor enters a website and leaves soon after. This reduced time makes traffic fall and renders your website weak in Google’s face. As a result, creating videos like ‘how to’, ‘tips to’ and other engaging posts on videos can help retain website visitors while providing high retention rates.

This will add weight to your website and help in the successful implementation of your digital marketing strategy.

  1. Video Equals to More Conversions

Video on landing pages can boost conversion by more than 80% according to the report by Top 16 Video Marketing Statistics 2016. The reason being on a landing page a video offers more description of a product which can entice audiences more.

As viewers, therefore, become engaged the chance of them becoming web customer’s increase. This is another reason why videos are invaluable for any digital marketing strategy.

  1. Videos are Sharable

More than images and texts combined a video generally garners 1200 shares as per reports by Wordstream data. In fact, on LinkedIn platforms videos are shared 20 times more than other content.

This helps videos reach a variety of target audience. Further, videos offer practical solutions to issues which make them provide a good user interface.

  1. Video is Captivating

According to a study by the University of Minnesota by the Management Information Systems Research Center study, people process visuals faster than text.

This is why viewers remember 95% of visual content more than written content.

On this note, ensure to invest in authentic videos as per your digital marketing to boost conversion and improve traffic.

Check Out These 6 Extravagant Baller Safes to Secure Your Heirlooms

When it comes to securing family heirlooms, everyone has their own crazy method of doing so. Some rent out bank vaults, while the less fortunate hide these heirlooms under their beds.

However, if you’ve money to spare, and lots of riches to guard then it’s imperative that you own home safes. Nevertheless, if you don’t wish to station your precious riches in a basic metal safe the solution is to opt for a luxury safe.

In fact, why not pick from these 6 extravagant safes that are flaunted by the billionaires of today.

luxury safe

  1. Boca Do Lobo Millionaire

As the name suggests, this one is a luxury safe designed for the filthy rich. Almost sharing the resemblance of the safe used by fictional Scrooge McDuck, this one is covered in gold and features golden leaf designs on the outside. Its insides feature dial-dotted doors securing a polished brass safebox that is placed strategically to hold up sets of drawers.

These drawers are ideal to stack gold bullion bars, and other priceless ornaments or artifacts.

  1. Stockinger Imperial

Another luxury safe designed for the filthy rich, the Stockinger Imperial; with its minimalistic look is designed to fit any home aesthetics. Featuring gold plated handle resembling a cufflink, it possesses inside compartments that are conditioned to fit in any watch or jewelry.

Moreover, it comes with an emergency bolt that can lock the whole rig, in case, thief decides to crack it.luxury safes

  1. Brown Safe’s Damascus Steel Chronos

If you’re looking for a safe that has the power to stay immune to the ministration of thieves, then this Brown Safe’s Damascus Steel Chronos is one to pick. Originally, Brown’s focused on making safes for the military that could not be breached easy.

Today, Chronos is their limited edition watch safe that imbibes some of the most secure policies to keep heirlooms safe. It has alarm integration system, GPS notification, and tracking system, along with ballistic armor plating. This makes it nearly impossible for intruders to break into this luxury safe.

  1. Underwood London Leather Winder

One of the most sophisticated safes for your home, the Underwood London Leather Winder is manufactured by talented German Company Stuv. This one features a regal look eluding British vibes. Inside it offers 25 watch winders along with six drawers each under the protection of a specialized key lock.luxury-safes-in-Canada

  1. Agresti Armored Armoire

If you solely want a luxury safe that screams money then consider buying a safe like the Agresti Armored Armoire. Handcrafted in Florence and almost 5 feet in height, this one is made from elm burr and features biometric-locking solid steel doors. Additionally, it has 17 drawers with handles plated in pure 24-karat gold.

  1. Döttling GrandCircle

Reportedly only 20 of these limited edition Döttling GrandCircle are still available in today’s markets. This one comes with drawers that have 52 watch winders both at the top and bottom. Further, it also stacks a minibar, a climate controller, along with a tiny stereo.

Well, weren’t these oozing extravagance? So, why not get yourself one of these and invest your money fruitfully. Combining ‘security and rich’ these safes will ensure your precious heirlooms are housed the way they deserve.

5 Tips to Buy Bullion Gold Coins in Canada

Buying bullion gold coins has become a lucrative mode of investment. The numbers of people are increasingly incessantly to buy gold coins in Canada. Curiosity must have stirred you for knowing the reasons behind its immense popularity.

Well, diversity is one of the major reasons why people prefer in investing in gold coins. These precious metals aid in diversifying one’s assets from the standpoint of traditional paper monetary financial system. Secondly, gold coins are hard assets and can’t be reproduced. So, considering its rarity and intrinsic value, seasoned or even novice investors prefer to buy gold coins.

Precisely, investors buy investment grade purity gold for a high return on investment. However, to reap maximum benefits, individuals must be familiar with the buying process. A lot depends on the acquisition. Therefore, if you are planning to buy gold coins in the near future, you should master the hacks to have the best buy.

Given below are effective tips which can help you to get superior gold coins:

buy gold coins

  1. Time is Money

Timing matters the most when you are planning to buy bullion gold. This is because the price of gold varies in accordance with time. To be honest, there is always a aggressive fluctuation of price in the bullion market. So, you have act little like an economist and pay heed to gold price. No sooner, the price dips off than you should complete the purchase. Avoid from making any investment during inflation.

  1. Policy is Pivotal Too

Make sure to ask the dealer about the policy to have an honest purchase. You must read in between the lines to understand each term and regulation. A small wrong understanding can land you into legal issues. Hence, it is always advisable to go through the policy for a better comprehension of the entire process.

gold bullions coin

  1. Verify about the Recognition

This is an imperative criteria to consider while you buy gold coins. Make sure your purchased coins are easily recognized in Canada. This is because widely circulated coins are easier to buy and sell. Buying coins produced from other countries like Africa or Australia is not recommended as these coins are not recognized in North America.

  1. Rare is not Always Real

Yes! That’s a bitter truth and thus, if you don’t inherit the genes of a coin aficionado, better not risk your money. Seasoned investors can venture in buying rare gold coins as this requires expertise. You have opt for a professional grading service to help you fetch the rare and real gold coins. Remember, all that glitters is not gold. So, keep your sixth sense on point.

  1. Compare and Contrast

Lastly, always compare and contrast the prices by streamlining the dealer. This is an ingenious hack to make maximum profit by spending less. Furthermore, it is also advisable to evaluate the credibility of a dealer. Make sure you don’t fall in the wrong hands.

Take account of all these factors to have a satisfactory shopping experience.

Running Out of Cash? Check Out these Ways to Get Fast Money Safely

canada cash loans

Are you in a monetary fix because you changed your job in Canada? Well, this isn’t the end of the world, but a short term liquidity issue can stress you out and empty your pockets sooner than you expect.

After all, at times even those rainy day cash funds are not enough to cover living costs for 6 months. In such cases, do not fret; according to senior vice president David Growling, at debt consultancy MNP in Burlington, there are ways to opt for cash loans Canada to get you out of a financial fix.

So, without much ado, take a look at the various options to pick, when you’re pockets are bleeding:

cash loans in Canada

  1. Unsecured line of credit

Much like that of a credit card, you can opt for an unsecured line of credit for your cash loans Canada. But, this one lets you borrow money up to a set-aside limit, and then you can pay once you have the money to repay. Additionally, this type of loan is unsecured; this means, your chosen financial institution is lending you cash, without using your assets.

As a result, you will only be repaying the amount of money you borrowed. Further, this type of loan comes with fast set-up, low-interest rate, and zero-fees which make this a popular option to pick from when it comes to secure cash loans Canada.

  1. Home Equity Line of Credit

If you are looking for a loan with a considerably lower interest rate than that of unsecured line of credit loans, then go for a home equity line of credit loans. These HELOCs are mostly backed by the equity of a house, which means that the bank is considering your property as collateral, and lending you a specific amount.

Further, these HELOCs allow customers to borrow a huge sum of money that majorly depends on the equity amount of your home. For example, let’s say you have an equity amount of $100,000 then you can get HELOCs closer to that amount.

[Note: The only con of these HELOCs is these like the unsecured credit loans have variable interest rates. So, if you make this a habit, it can turn into a debtor’s trap.]

Canadian cash loans

  1. Tax-Free Savings Account

The next option to consider when it comes to cash loans Canada is Tax-Free Savings Account. The specialty of these accounts is people can store their emergency funds within this account without the worry of incurring taxes. In layman terms, money in such accounts grows tax-free, and the person in charge can draw up cash anytime they need.

Therefore, now that you’re without a job, you can store your emergency or rain funds in such accounts to help your money grow without the worry of depleting it soon.

  1. Term Loan

If your financial loss is temporary, and you’re confident that you’ll get a new job soon to fix your situation, you can opt for a term loan. This one involves repaying the money borrowed within a time span.

The interest rate for this one is similar to that of the unsecured line of credit loans.

So, there you go, with these 4 options, you can easily find suitable cash loans Canada, to get you out of this financial fix. Now, don’t worry and pick the solution most appropriate to your predicament.

Questions You Need to Ask Your Mortgage Company Today

If you’re recently considering investing in Mortgage broker Toronto, then it is wise that you pick a company that offers the best interest and loan terms. Now, to achieve this, expert lenders claim that, you need to make a comparison between 3-4 companies.

However, how to do that?

The answer is asking the companies few relatable questions and comparing the answers to fit your requirements.

So, without wasting time, go through the following questions, to ask your selected mortgage company.

  1. What is the Various Mortgage Loans You Offer?

It is primary that you find few Mortgage broker Toronto that offer the type of loan you require. No two companies offer the same loan scheme; some offer only one or two types of home loans, whereas others offer a wide selection of mortgage products.mortgage broker in toronto

Check out Few Options:

  • (ARM) Adjustable-Rate Mortgage

Initially, the ARM offers lower interest rates for the preliminary period. Later after 2-5 years, the interest becomes adjustable up to a certain limit based on market conditions.

  • Fixed-Rate Loan

A fixed rate loan means the interest will stay the same throughout the life of your loan.

  • FHA Loan

Federal Housing Administration Loan is for the low-income buyers and allows borrowers put down little interests on the house, as less as 3%.

  1. Which is the Best Mortgage Loan for Borrowers?

This is one thing you need to ask your respective Mortgage broker Toronto. The lender in question will take into account income, credit, debt costs, employment, down payment and other factors to find you the most applicable mortgage loan. Now, when comparing find a company that offers you the best deal.

  1. What is the Approximate Time Taken to Complete a Mortgage?

As per calculations of numerous Mortgage broker Toronto, the basic time taken to close a mortgage is 30 days. However, certain loans take longer to close than others. The FHA loan procedure, for example, takes almost 30 to 60 days to close as the house in question needs to undergo the inspection of the U.S. Department of Housing and Urban Development.

toronto mortgage companies

  1. What is the Basic Documents Needed to Qualify for a Loan?

The basic documents needed for a loan qualification includes credit card history, personal identification, proof of assets and income. Other required documents will be notified to you by your respective mortgage company.

  1. Does the Company do Underwriting In-House?

Certain Mortgage broker Toronto offer in-house underwriting, while others outsource their underwriting procedure. Now, this underwriting typically takes a week. The act of underwriting involves, mortgage lenders verifying your assets, doing a home appraisal, and checking credit score.

Now, the lenders that undergo in-house underwriting help speed up the mortgage loan procedure, than ones that outsource the job.

Hence, try to opt for companies that offer in-house underwriting.

Well, there you go! With these set of questions, you can interview a few mortgage companies and find the one that suits your needs best. In this way, you can assure yourself the best mortgage deal.

the Importance of Controllership Services in Today’s Time

Businesses in order to remain successful need to have a clear picture about their finance. In order to keep a tab on the amount that a business is inventing and generating, a business might need to take the help of a financial controller. A controller not only provides financial advice to business organization, but also oversees the financial statements forecast the monthly budget, and many other things. In other words, it can be said that a financial controller provides a wide range of controllership services.

Before businesses take the help of a financial controller for understanding the financial analysis, it is important to have a clear idea about a financial controller.

Financial Controller or CFO

A financial controller is a person who can help a business with their bookkeeping task, financial analysis and reporting, analysis of profit, management of finance and so on. In fact, the services that are basically provided by a controller can be easily tailored in order to meet the needs of the clients. Basically, a senior level financial controller or CFO can help businesses in their growth while they take care of accounts and bookkeeping task.

Controllership Service

Businesses understand the importance of strategic planning and controllership services in today’s time. The services are usually provided by professional financial managers who can help businesses to make improved decisions. Apart from that they can help with making business and finance plans. It also includes a wide range of services. So if want to know more about them take a look at it.

  • Analysis and planning for proper cash flow
  • Managing audit, accounting system and having controls
  • Helping with payroll, forecasting, and budget
  • Improving profit
  • Maintaining proper reports and keeping an insight on month-end closing

In fact, controllership procedures have become very important in today’s time for businesses. If you want to know the reasons take a look below.

Saving Money and Reducing Overhead

Businesses often look out for ways to saving their money. Outsourcing financial controller can help to lower down unnecessary expenses related to hiring a full-time financial controller.

Saves Time

Freeing up valuable time can help a business to focus on their goals. It can also help to improve the work efficiency of employees

Focus on Core Functions

After all, in order to succeed in this competitive business scenario business need to streamline their business procedures. However, for growing businesses, it becomes quite difficult to focus on both i.e. on their business as well as maintaining and keeping the books on a regular basis. This is why they often consider outsourcing controllership services. Outsourcing the controllership function can help businesses to easily focus on core business functions without any kind of distractions.

Access to Experts

When outsourcing financial controller, a business can have access to team of experts. The experts can carry out various controllership functions with finesse.

Reduce Risk

In order to ensure proper financial statement and management, outsourcing financial controllership services can help businesses avoid risk of frauds.

Hopefully, these reasons are enough to make one understand the importance of a financial controller. Always take the help of an expert to carry out the task.